A local nonprofit, Keep Knoxville Beautiful is contracted to provide litter education to five target groups in Knox County. The five target groups are local businesses, media outlets, Knox county citizens, students, and government workers.
About Keep Knoxville Beautiful
Founded in 1978, KKB is an affiliate of Keep America Beautiful. Their mission is to promote a cleaner, greener, more beautiful community.
Keep Knoxville Beautiful, a Keep America Beautiful affiliate, was formed in 1978 by Knox County, the City of Knoxville, and the Chamber of Commerce as the Greater Knoxville Beautification Board. Originally formed to help “clean up” prior to the 1982 World’s Fair, KKB plunged into community efforts to clean and beautify the community through its many programs. Adopt-A-Spot, Orchids and Onions, and School Pride programs paved the way for the organization to grow and the community to work together to accomplish the great idea of individual responsibility. The Greater Knoxville Beautification Board changed its name to Keep Knoxville Beautiful in 1997 as a part of nation-wide initiative involving all Keep America Beautiful affiliates.
The Great American Cleanup continues to be their most popular event. The hope is, as individuals begin to spend more time outdoors, the number of people littering will decrease dramatically as the community realizes that littering truly does affect everyone. Keep Knoxville Beautiful launched its anti-litter slogan “Don’t Throw Down on K-Town” in 2004.
Keep Knoxville Beautiful has continued to grow through the years and has enjoyed much success and acclamation winning 23 National Awards, 9 State Awards and one local award.