KNOX COUNTY “K” LOGO AND WORDMARK knoxcounty.org The Knox County “K” should be our most-recognized visual symbol. It should be used in all publications and promotional materials for Knox County programs and services. The offificial logo consists of a three-color dimensional branding icon with a wordmark reading “KNOX COUNTY TENNESSEE” below the image with Knox County on the fifirst line and Tennessee on the second. The logo font is Palantino. The elements of the branding icon are outlined below: • The letter “K” is created by whimsical white lines designed to replicate the convergence of the two major thoroughfares—I-40 and I-75—that meet inside our community’s borders. These two roads put our community within a half day’s drive of most of the United States, making us an epicenter for commerce. • The blue segments on the outside of the “K” pay homage to the Tennessee River which has historically played an integral role in river trade for the state. • The green segments represent the beautiful, rolling green hills and expansive urban wilderness our community enjoys and also speaks to our place as a gateway to the Great Smoky Mountains. The Knox County wordmark is a clear and uniform visual representation of the county name and it is designed to augment the Knox County “K.” The wordmark’s supportive role working with the Knox County “K” allows us to consistently lead in with the words “Knox County” while still using the branding icon for endorsement. The wordmark is a graphic element that works in tandem with the Knox County “K.” The wordmark should never be recreated from type or used more than once per design piece. No other font may substituted for use in the logo. The following swatches include the offificial Pantone, Hex, RGB and CMYK codes. These should be used to match the precise colors rather than a version that is similar to one of the colors shown below. See page 13 for more information on these code types. Blue PMS 286 C R: 0, G: 51, B: 160 HEX# 0033A0 C: 100% M: 75% Y: 0% K: 0% Green PMS 361 C R: 67, G: 176, B: 42 HEX# 43B02A C: 77% M: 0% Y: 100% K: 0% 4